I found this ad for Seybold San Francisco from the 1990s in "Communication Arts," Volume 32, 1992-93 on page 31. This ad was an example of seminars that were shown in "Communication Arts." Seybold San Francisco is a company that can inform you of the newest technologie, software, online publishing, and more. The imagery on the top of the ad is very interesting and they used the metaphor concept to demonstrate what they do. Instead of showing different typefaces in weight and orientations, they took a photo of a man and distorted it to resemble the typeface that they are trying to express.