Tuesday, February 2, 2010


I found this Nike ad from the 1970s in "Communication Arts," Volume 20, 1978-79 on page 21. It was an ad that was part of an article on consumer magazine ads. The idea behind this ad was to promote running and how society had become much more reliant on vehicles and because of that they were becoming out-of-shape. The use of the photograph at the top is very strong and helps carry the idea and message of the ad. The header "Man vs. Machine" also reinforces the message of Nike. I understand what they were thinking with the body copy by indenting certain key phrases, I feel that it looks a little awkward and breaks up the flow.

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