Tuesday, February 16, 2010

Graphic Composition

I found this ad for Graphic Composition in "Communication Arts," Volume 28, 1986 on page 35. This ad was for Graphic Composition typesetting company. This ad used humor to promote their services and they also included an example of how their services could help benefit the designer who would use their product. The funny picture that is placed at the top of the ad is very humorous and the caption helps tie the humor of the photo because the photo really had no relation to what their company does. The example on the side of bad typesetting was helpful to their ad as well to demonstrate how their services could be beneficial.

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